A trademark, trade mark or service mark, which is a type of intellectual property, is a distinctive name, word, phrase, logo, sign, symbol, design, image, or a combination thereof that correlates with some one, some business or other legal entity and uniquely identifies the source of its products and/or services to consumers. It also purposely serves to distinguish these same products or services of yours from those of all others.  

For example, the “circle J” symbol of this website is a trademark that we own.  (Someone who uses any type of trademark that is confusingly similar to yours may be subject to a trademark infringement suit to prevent unauthorized use of that trademark.)

A trademark may be the most important asset of a business.  For examples, notice the distinctive letters, colors symbols, etc. and how easily recognizable each of the logos for the top 10 Fortune 500 companies are:

Trademark rights, which extend from use of the mark on one kind of product or service, are not unlimited, and extend only so far as necessary to prevent confusion in the marketplace as to the source of that product or service – which is the primary objective of trademark law.  Also, these rights usually last for as along as the trademark user continues to use that mark in the original field of commerce.


To learn more about trademarks and service marks, to assist in selecting a good trademark or service mark, to register your unique symbol from the designation to the ® designation, for your trademark searches, trademark 
applications, office action responses, or other trademark matters, please contact us ... 214-505-8273


The Law Offices of Patent Attorney Herbert Joe, Esq.

Copyright © 2017 Herbert Joe, Esq.  All rights reserved.  All trademarks, service marks, logos, slogans, domain names, trade names and the like are the properties of their respective owners.  Herbert Joe, Esq. disclaims any proprietary interest in these marks other than his own.  Principal office in Dallas, Texas.  The information you obtain at this site is not, nor is it intended to be, legal advice.  Consult Herbert Joe, Attorney at Law, or another attorney for individual advice regarding your own
situation.  Not Certified by the Texas Board of Legal Specialization, but Registered with the U.S. Patent & Trademark Office.