A trademark, or service mark, which is a type of intellectual property, is a distinctive name, word, phrase, logo, sign, symbol, design, image, or a combination thereof that correlates with some one, some business or other legal entity and uniquely identifies the source of its products and/or services to consumers. It also purposely serves to distinguish these same products or services of yours from those of all others.  

For example, the “circle J” symbol of this website is a trademark that Mr. Joe owns. (Someone who uses any type of trademark that is confusingly similar to yours may be subject to a trademark infringement suit and recover actual and monetary damages, royalties, attorneys' fees and costs.)

A trademark may be the most important asset of a business.  For examples, notice the distinctive letters, colors symbols, etc. and how easily recognizable each of the logos for the top Fortune 100 companies are:

Trademark rights, which extend from use of the mark on one kind of product or service, are not unlimited, and extend only so far as necessary to prevent confusion in the marketplace as to the source of that product or service – which is the primary objective of trademark law.  Also, these rights usually last for as long as the trademark owner continues to use that mark in the original field of commerce.


To learn more about trademarks and service marks, to assist in selecting a good trademark or service mark, for your trademark and service mark searched and opinions, to federally file for your unique mark (converting from the designation to the ® designation), for trademark prosecutions, trademark litigation, or any other trademark matters, please email Mr. Joe or call him at 214-505-8273.




The Law Office of Herbert Joe, M.A., M.S., J.D., LL.M., B.C.F.E.

Copyright © 2017-2021 Herbert Joe, Esq.  All rights reserved. All trademarks, service marks, logos, slogans, domain names, trade names and the like are the properties of their respective owners. Herbert Joe, Esq. disclaims any proprietary interest in these marks other than his own. Principal office in Dallas, Texas. The information you obtain at this site is for informational purposes only, and not, nor is it intended to be, legal advice. Consult Registered Patent Attorney Herbert Joe, or another qualified attorney for individual advice regarding your own situation. Not Certified by the Texas Board of Legal Specialization, but Registered with the U.S. Patent & Trademark Office.